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Microsites are used to promote a new product, a seasonal event, or other similar promotions. These microsites are also used to hear from customers through customized surveys, polls, preferences, etc.
Microsites become a powerful online/web marketing media strategy when they are integrated with your existing cross-media marketing campaigns. Some of these include:
A landing page is a webpage that is used to receive online traffic that is generated by marketing campaigns. Some of these campaigns can include banner ads, google adwords, email marketing, social media marketing, or even direct mail marketing campaigns. This webpage may be a page of your own website or it may be a distinct page all on its own. The objective is to prompt a certain action or result from the customer.
Landing Pages can be generic or personalized depending on the type of campaign. Any traffic from Banner Ads, Google words, or Social Media Marketing (SMM) are handled by generic landing pages. Traffic from email marketing and direct mails can be handled by personalized landing pages, and this serves as an opportunity to close the loop of your email and direct mail campaign.
